Competitor Signals

How Competitor Signal works

We now provide engagement at a company level, rather than a small list of individual profiles. We track social engagement

between key people at your selected competitor companies and potential customers who match your Ideal Customer Profile (ICP).

This gives you more reliable and consistent intent signals, less disruption when competitor teams change

or grow, and faster setup and onboarding for new accounts.

Why the upgrades

Generate more signals from each competitor. Company-level tracking lets us capture relevant engagement from a wider set

of key people at each competitor. This creates more signals per competitor, more consistently, without extra manual setup.
​

Strengthen data protection and compliance. We focus on business intent signals based on public professional activity.

We reduce the amount of personal information about competitor teams stored and displayed. This supports data protection standards such

as GDPR principles on data minimization and purpose limitation, and keeps Competitor Signal Tracking aligned with platform expectations.

What is a “signal”?

A signal is created when a potential buyer starts a new LinkedIn relationship with a key person at one of your tracked

competitor companies. This shows they are actively exploring options and engaging with alternative providers.

Competitor Signal updates these signals weekly, so you can perfectly time your outreach to buyers when their interest is high.

What is the difference between a "signal" and a "lead"?

Signal - A signal is a new intent event. It is created when a potential buyer starts a LinkedIn relationship with

a key person at one of your tracked competitor companies. It is not yet in any of your campaigns. It is ready for you to review and

decide whether it is a good fit for your offer.

Lead - A lead is a signal added to a campaign. This can happen automatically or as part of your workflow.

Once added, the contact is added to an outreach sequence.

What data do I receive as part of a signal?

  • Name of the potential buyer

  • Job title

  • Industry of the buyer’s company

  • Personal LinkedIn URL

  • Company LinkedIn URL

  • Employee size of the buyer’s company

  • Email address, where available

  • Competitor engagement

  • Competitor industry

  • Competitor LinkedIn URL

  • Signal generated date

Can you filter my data only to match my ICP?

Yes, we filter your Competitor Signals so they match your ICP. We do this as standard, using the information you provide in your application.

We can filter signals by the number of employees and the country

Filter we do not use Industry as LinkedIn industry data can change, it often uses subcategories, and It is not always reliable.

How are competitors selected and validated?

Your competitors are still chosen based on relevance to your offer and ICP, active presence on LinkedIn, and ability to generate a steady stream of signals

For Competitor Signal Tracks to work well, we recommend competitors that:

Have 20+ LinkedIn profiles under the company

Have a good proportion of premium or Sales Navigator users

Show recent posting activity

Have optimised profiles - a profile photo, headline, about, and current role

If a competitor is very small or inactive on LinkedIn, it is less likely to generate useful signals and may be removed or replaced.

Best Recommendations

Have 20+ LinkedIn profiles under the company

Have a good proportion of premium or Sales Navigator users

Show recent posting activity

Have optimized profiles that include a profile photo, headline, about, and current role

If a competitor is very small or inactive on LinkedIn, it is less likely to generate useful signals and may be removed or replaced.

Unlock Rapid Growth with Prsto LeadGen

Would you like to meet with your target prospects when they connect with a competitor on LinkedIn?

It’s not just possible—it’s happening!


True buyer intent - We know when your prospect is connecting with a competitor. We track key connections in real-time and use that intelligence to deliver 10 to 25 high buyer intent leads monthly.

FAQs

Got Questions? Find All Your Answers Right Here!

What industries does Prsto LeadGen specialize in?

If your prospects and competitors are on LinkedIn, we should talk.

What makes Prsto LeadGen better than other agencies?

1. We are experts on LinkedIn.

2. We have Competitor Signals.

3. We create ICP Lists.

3. We build your campaigns.

4. We write your messaging.

4. We take care of the technical setup and management.

Does Prsto LeadGen charge per lead?

We don’t charge per lead. Our pricing model is based on the resources we provide for your lead generation program. We cover everything from the data, to the tools and processes, to the experienced team members working on your campaign. This approach gives you more control over the direction of the campaign and helps you focus on generating leads that are more likely to turn into sales. We believe this is the best way to maximize your return on investment.

Do I purchase domains and email boxes?

No, we will buy these on your behalf and bill you. We warm-up and monitor the health of your inboxes

Does Prsto LeadGen reply to inbound messages?

No. You will be notified of inbound messages

Does Prsto LeadGen include email as part of the services?

No, however we offer email services.

How quickly will I see results?

ICP List Building campaigns start within a week, and Competitor Signal campaigns within three weeks. You should expect to see connections and replies to messages shortly after campaigns are launched. Results of the campaigns will vary depending on your ideal client profile and other factors.

Are there guaranties?

There are many factors that contribute to results, including your ICP, tracked competitors, the number of competitors tracked, your offering, the quality of your LinkedIn profile, website, general demand for your product or services, and others. For all of these factors, we do not offer a guarantee.

What's the typical agreement length with Prsto LeadGen?

We offer month to month or a three month programs.

Are there any hidden or extra costs?

No! There are no hidden charges or costs. For all of our services, we work hard to automate our processes to help us keep costs down and pass these savings on to our clients so that all of our services are transparent and have no hidden charges.

Do I need LinkedIn Sales Navigator?

No, but it is very helpful as we will be able to send more Inmails and reach more prospects.

Does Prsto LeadGen set up campaigns for me?

Yes, we set up your campaigns. We also write your messages, set up email.

Does Prsto LeadGen sell an automation platform?

No, we offer done-for--you lead generation services. We do everything for you except answer replies to messages.

This site is not a part of LinkedIn and is NOT endorsed by LinkedIn. LinkedIn is a trademark of LINKEDIN CORPORATION.

© Copyright 2025. Prsto LeadGen. Peachtree Corners, Georgia. All Rights Reserved.