Make New Business More Predictable.

Great businesses don't wait for opportunities to appear.

They plant the seeds that create them. We'll help you do it consistently.

For teams looking to scale beyond standard packages, we also offer custom enterprise solutions.

PRSTO Business Growth Tool

What is the right growth channel for your business?

Answer six quick questions. We'll give you an initial recommendation,
then validate the right strategy during a 25-minute consultation.

Tell us about your business and market
Average value of a new client $5,000
How many new clients would you like to add this year? 10
Recommendation: Use Both
Use Social and Email together.
$5,000
Client Value
10
New Client Goal
$50,000
Annual Opportunity
Both
Likely Channel
Your annual opportunity
$50,000
estimated revenue from your new client goal
This is your initial recommendation. Schedule a consultation to validate the results and determine the best growth strategy for your business.
Ready to validate your growth strategy?
Book My Consultation
See Social Math See Email Math

Unlock Rapid Growth with Prsto LeadGen

Would you like to meet with your target prospects when they connect with a competitor on LinkedIn?

It’s not just possible—it’s happening!


True buyer intent - We know when your prospect is connecting with a competitor. We track key connections in real-time and use that intelligence to deliver 10 to 25 high buyer intent leads monthly.

A SIMPLE APPROACH. A BIGGER PIPELINE.

How Business Relationships Actually Start.

We help you reach the right people with the right message, create value from the first touch, and turn that into real conversations and long-term relationships.

1

Get Known

Reach the right people with targeted email and direct messaging.

Right people.
More visibility.
2

Give Value

Share something relevant and useful that earns their attention and gives them a reason to engage.

Be helpful.
Earn attention.
3

Have a Conversation

Move from messages to a real person-to-person conversation.

More conversations.
More opportunities.
4

Build a Relationship

Stay relevant, build trust, and determine whether there's a reason to work together.

Long-term relationships.
Real growth.
Because lead generation isn't about sending more messages.
It's about creating more opportunities to talk to the right people.

Experience. Evolution. Results.

This Isn't Our First Lead Gen Rodeo.

We didn't learn lead generation from software. We learned it by doing it.

1980s office phone, Rolodex, Yellow Pages and fax machine

1. Did The Work

Started as a salesperson and learned it by doing it.

Big office phone. Rolodex. Yellow Pages. Fax machine. Prospected day and night and learned firsthand how to get the right people into conversations.

$0 → $36 MILLION annualized sales
Sales leader working with a growing sales team

2. Built It & Taught It

Turned what worked into a sales organization.

Grew the sales team from 30 to 130 in five years, teaching others how to prospect, sell and build relationships. Revenue grew from $90 million to $500 million.

30 → 130 SALESPEOPLE $90M → $500M revenue
Recruiting business and private business coaching

3. Did It Again. Then Taught It.

Built a recruiting business. Then became a private coach.

Generated my own business in my recruiting firm using the same prospecting and relationship-building fundamentals. Later, I coached owners and executives in recruiting and other industries to do it for themselves.

Business Owner → Private Coach Same fundamentals. Broader impact.
PRSTO LeadGen modern lead generation technology

4. PRSTO Today

Same fundamentals.
Better tools.

We combine better targeting, email, direct messaging, automation and AI to deliver customized messaging at volume and create real conversations for our clients.

Customized messaging.
At volume.

The tools have changed. The experience behind them hasn't.

Find the right people. Start real conversations. Grow the business.

Choose the outreach motion that fits how you sell

Choose based on how you sell: trust, speed, or scale.

LinkedIn Outreach

Best for relationship-driven sales where

credibility and timing matter.

Best for:

  • Founders and sales leaders selling high-value B2B services

  • Teams that rely on trust, credibility, and timing

  • Warm conversations without cold email risk

What's included:

  • Buyer Intent Data or Competitor Signals (add-on)

  • Personalized LinkedIn connection + message sequences

  • Campaign management and optimization

  • Reply monitoring and performance reporting

Typical outcome:

Typical Outcome (60–90 Days):
• Consistent replies from decision-makers aligned with your offer
• Steady growth in targeted connections
• Clear signal on message-market fit

Multi-Channel Outreach

Best for:

Combine LinkedIn with email follow-ups

to increase visibility during active evaluation.

What's included:

  • Multi-channel that boosts visibility and engagement

  • LinkedIn connection established before email follow-ups

  • Coordinated sequencing across channels

  • Ongoing testing and optimization

Typical outcome:

Typical Outcome (60–90 Days):

• More consistent weekly replies across LinkedIn and email
• Higher conversation velocity with qualified prospects
• Broader coverage of your target market

Cold Email Outreach

Scalable email outreach designed

to generate replies from in-market prospects

Best for:

  • Teams that want faster pipeline velocity

  • Longer sales cycles that benefit from multiple touchpoints

  • Offers where timing and repetition increase response

  • Reaching in-market prospects at scale

  • New markets, territories, or vertical expansion

  • Offers with clear pain points and strong value props

What's included:

  • Verified B2B contact data

  • Intent-based targeting

  • Domain, mailbox, and deliverability management

  • Multi-step email sequences and optimization

Typical outcome:

Typical Outcome (60–90 Days):

• Consistent replies from in-market prospects
• Scalable top-of-funnel conversation flow
• Expanded reach beyond LinkedIn limits

All outreach motions are fully managed by PRSTO. No software to learn. No sequences to build.

WHO THIS IS FOR

Built for B2B teams that win with conversations

Best fit for:

PRSTO is designed for B2B teams that rely on conversations to close deals—not ads, ecommerce, or mass outbound volume.

  • Founders & CEOs

  • Sales and business development leaders

  • B2B service companies selling high-value services

Commonly Asked Questions

How is PRSTO different from other lead generation companies?

We combine targeting, technology, AI, customized messaging, and hands-on campaign management with decades of sales and business experience. The tools help us scale the work. The experience behind them determines how they're used.

Do you use LinkedIn, cold email, or both?

Both. We determine which channel makes the most sense based on your market, target audience, and goals. In some cases, using both creates the strongest approach.

How customized is the outreach?

We use research and AI to create messaging relevant to the individual and their business rather than sending the same generic message to everyone.

What happens when someone responds?

With cold email, our AI-assisted system helps manage replies and move interested prospects toward a conversation. With LinkedIn, responses come directly to you, so you can take over the conversation personally.

How involved do I need to be?

We need your expertise upfront to understand your business, offer, and ideal client. From there, we handle the day-to-day outreach so your time can stay focused on conversations and running your business.

Is this a fit for every company?

No. PRSTO is designed for B2B companies with a defined offer, identifiable target market, and enough client value to justify proactive outbound lead generation.