Smarter LinkedIn outreach. More powerful cold email. Two AI-powered solutions to help you find the right people, start more conversations, and build your pipeline.
Powerful tools to find prospects, start conversations, and build a stronger B2B pipeline.
LinkedIn outreach that helps turn connections into real sales conversations.
Cold email outreach that reaches the right B2B prospects.
Let our team build, launch, and manage your outreach while you focus on your business.
The tools can help open doors. The conversation is where business begins.
Identify relevant B2B prospects and decision-makers.
Reach out through LinkedIn or email with relevant messaging.
Respond to interest and find out whether there's a fit.
Turn the right conversations into opportunities over time.
I'm Mark Diamond, founder of PRSTO LeadGen. I've spent decades finding customers, building sales teams, running businesses, and helping other business owners grow. PRSTO brings that real-world experience together with today's AI-powered outreach technology.
Grew a sales organization from 30 to 130 people.
Helped grow a publicly traded company to $1 billion in revenue, led four acquisitions and a $60 million secondary transaction.
15 years in recruiting and executive search, helping companies build high-performing teams.
Coached business owners and executives on leadership, sales, and business growth.
Technology changes. The fundamentals of building good business relationships don't.
Explore the software or talk with us about a managed approach.
Would you like to meet with your target prospects when they connect with a competitor on LinkedIn?
It’s not just possible—it’s happening!
True buyer intent - We know when your prospect is connecting with a competitor. We track key connections in real-time and use that intelligence to deliver 10 to 25 high buyer intent leads monthly.
Best for relationship-driven sales where
credibility and timing matter.
Best for:
Founders and sales leaders selling high-value B2B services
Teams that rely on trust, credibility, and timing
Warm conversations without cold email risk
What's included:
Buyer Intent Data or Competitor Signals (add-on)
Personalized LinkedIn connection + message sequences
Campaign management and optimization
Reply monitoring and performance reporting
Typical outcome:
Typical Outcome (60–90 Days):
• Consistent replies from decision-makers aligned with your offer
• Steady growth in targeted connections
• Clear signal on message-market fit
Multi-Channel Outreach
Best for:
Combine LinkedIn with email follow-ups
to increase visibility during active evaluation.
What's included:
Multi-channel that boosts visibility and engagement
LinkedIn connection established before email follow-ups
Coordinated sequencing across channels
Ongoing testing and optimization
Typical outcome:
Typical Outcome (60–90 Days):
• More consistent weekly replies across LinkedIn and email
• Higher conversation velocity with qualified prospects
• Broader coverage of your target market
Cold Email Outreach
Scalable email outreach designed
to generate replies from in-market prospects
Best for:
Teams that want faster pipeline velocity
Longer sales cycles that benefit from multiple touchpoints
Offers where timing and repetition increase response
Reaching in-market prospects at scale
New markets, territories, or vertical expansion
Offers with clear pain points and strong value props
What's included:
Verified B2B contact data
Intent-based targeting
Domain, mailbox, and deliverability management
Multi-step email sequences and optimization
Typical outcome:
Typical Outcome (60–90 Days):
• Consistent replies from in-market prospects
• Scalable top-of-funnel conversation flow
• Expanded reach beyond LinkedIn limits
Founders & CEOs
Sales and business development leaders
B2B service companies selling high-value services
We combine targeting, technology, AI, customized messaging, and hands-on campaign management with decades of sales and business experience. The tools help us scale the work. The experience behind them determines how they're used.
Both. We determine which channel makes the most sense based on your market, target audience, and goals. In some cases, using both creates the strongest approach.
We use research and AI to create messaging relevant to the individual and their business rather than sending the same generic message to everyone.
With cold email, our AI-assisted system helps manage replies and move interested prospects toward a conversation. With LinkedIn, responses come directly to you, so you can take over the conversation personally.
We need your expertise upfront to understand your business, offer, and ideal client. From there, we handle the day-to-day outreach so your time can stay focused on conversations and running your business.
No. PRSTO is designed for B2B companies with a defined offer, identifiable target market, and enough client value to justify proactive outbound lead generation.