Better leads. Consistently.

Cold Email Outreach Built for Consistent B2B Conversations

PRSTO Email Lead Generation Tool

Estimate what email outreach could produce.

Use conservative planning assumptions to model the funnel from monthly prospects to projected revenue.

Build the email projection

This sets the monthly prospect volume used in the projection.

Start conservative. The market response tells us what is real.

Of the positive replies, estimate how many book a conversation.

Use a conservative close rate from qualified sales conversations.

Use the average revenue generated by one new client.

Set the number of new clients you want email outreach to help produce annually.

Target Annual Revenue
$100,000
Based on your Annual New Client Goal and Average Client Value
Email funnel projection
Each step below is calculated from the step before it, so every assumption updates the full projection.
3,500
Prospects / Month
17.5
Positive Replies / Month
7
Booked Calls / Month
1.4
Monthly New Clients
Projected Annual New Revenue
$168,000
Based on 3,500 prospects, 17.5 positive replies, and 7 booked calls per month, the model projects 16.8 new clients annually and $168,000 in annual revenue.
Want a Personalized Growth Plan?

Your email projection is one part of the picture.
Book a complimentary Growth Strategy Consultation and we'll show you how LinkedIn, email, or a combination of both can help you reach your annual revenue target.

Book My Growth Strategy Consultation

Email Platform

$695
per month
$250 One-Time Email Infrastructure Setup
  • PRSTO Email Platform included
  • Professionally configured sending infrastructure
  • 2,500 verified contacts per month
  • Built-in AI email writer
  • Built-in AI reply assistant
  • Campaign reporting included
  • Ongoing mailbox warm-up
  • Ongoing domain health monitoring
Get Started

Email Co-Managed

$1,495
per month
$500 One-Time Email Infrastructure Setup
  • Everything included with the PRSTO Email Platform
  • 3,500 verified contacts per month
  • Up to 4 managed campaigns
  • Audience targeting and campaign strategy
  • Campaign setup and launch
  • Copywriting and ongoing campaign optimization
  • Ongoing mailbox warm-up
  • Ongoing domain health monitoring
Estimated 7–14 Booked Calls per Month Based on your market, offer, and conversion performance.
Optional Meeting Booking +$300/month or +$800/quarter
Get Started

Email Co-Managed Plus

$2,495
per month
$750 One-Time Email Infrastructure Setup
  • Everything included with Email Co-Managed
  • 7,500 verified contacts per month
  • Up to 8 managed campaigns
  • Audience targeting and campaign strategy
  • Campaign setup and launch
  • Copywriting and ongoing campaign optimization
  • Ongoing mailbox warm-up
  • Ongoing domain health monitoring
Estimated 15–30 Booked Calls per Month Based on your market, offer, and conversion performance.
Optional Meeting Booking +$300/month or +$800/quarter
Get Started
Booked-call estimates assume a 0.5%–1.0% positive reply rate and approximately 40% of positive replies becoming booked calls. Results vary by market, offer, targeting, and follow-up.

One-time setup includes sending domains, mailboxes, technical configuration, authentication, and initial warm-up.

Our Process: From Setup to Results

We build the foundation, launch your campaign, and keep your email outreach healthy after it goes live.

Weeks 1–2

Foundation

We build the infrastructure and prepare your campaign for success.

  • Purchase and configure domains
  • Create and configure mailboxes
  • Build your targeted prospect list
  • Write your custom email campaign
  • Email warm-up begins
Weeks 3–4

Launch

We launch your campaign and make sure everything performs correctly.

  • Campaign goes live
  • Emails begin sending
  • Monitor campaign health
  • Verify deliverability
Ongoing Service
After launch, choose the support level that fits your business.

Each option keeps your outreach moving while matching how involved you want PRSTO to be.

Email Platform

We set up the system.
You run the campaign.

  • Platform access included
  • Monthly prospect refills
  • You manage replies

Co-Managed Email

We manage the campaign.
You manage the conversations.

  • Campaign management included
  • Monthly prospect refills
  • Messaging optimized as needed
  • You manage replies

Managed Email

We manage the campaign.
We book qualified meetings.

  • Campaign management included
  • Monthly prospect refills
  • Messaging optimized as needed
  • We manage replies
  • We book qualified meetings
Always Included: We continuously monitor the health of your domains and email accounts so your emails keep landing in the inbox.

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