Better leads. Consistently.

Cold Email Outreach Built for Consistent B2B Conversations

PRSTO Email Lead Generation Tool

Estimate what email outreach could produce.

Use conservative planning assumptions to model the funnel from monthly prospects to projected revenue.

Build the email projection

This sets the monthly prospect volume used in the projection.

Start conservative. The market response tells us what is real.

Of the positive replies, estimate how many book a conversation.

Use a conservative close rate from qualified sales conversations.

Use the average revenue generated by one new client.

Set the number of new clients you want email outreach to help produce annually.

Target Annual Revenue
$100,000
Based on your Annual New Client Goal and Average Client Value
Email funnel projection
Each step below is calculated from the step before it, so every assumption updates the full projection.
3,500
Prospects / Month
17.5
Positive Replies / Month
7
Booked Calls / Month
1.4
Monthly New Clients
Projected Annual New Revenue
$168,000
Based on 3,500 prospects, 17.5 positive replies, and 7 booked calls per month, the model projects 16.8 new clients annually and $168,000 in annual revenue.
Want a Personalized Growth Plan?

Your email projection is one part of the picture.
Book a complimentary Growth Strategy Consultation and we'll show you how LinkedIn, email, or a combination of both can help you reach your annual revenue target.

Book My Growth Strategy Consultation

Email Platform

$695
per month
$250 One-Time Email Infrastructure Setup
  • PRSTO Email Platform included
  • Professionally configured sending infrastructure
  • 2,500 verified contacts per month
  • Built-in AI email writer
  • Built-in AI reply assistant
  • Campaign reporting included
  • Ongoing mailbox warm-up
  • Ongoing domain health monitoring
Get Started

Email Co-Managed

$1,495
per month
$500 One-Time Email Infrastructure Setup
  • Everything included with the PRSTO Email Platform
  • 3,500 verified contacts per month
  • Up to 4 managed campaigns
  • Audience targeting and campaign strategy
  • Campaign setup and launch
  • Copywriting and ongoing campaign optimization
  • Ongoing mailbox warm-up
  • Ongoing domain health monitoring
Estimated 7–14 Booked Calls per Month Based on your market, offer, and conversion performance.
Optional Meeting Booking +$300/month or +$800/quarter
Get Started

Email Co-Managed Plus

$2,495
per month
$750 One-Time Email Infrastructure Setup
  • Everything included with Email Co-Managed
  • 7,500 verified contacts per month
  • Up to 8 managed campaigns
  • Audience targeting and campaign strategy
  • Campaign setup and launch
  • Copywriting and ongoing campaign optimization
  • Ongoing mailbox warm-up
  • Ongoing domain health monitoring
Estimated 15–30 Booked Calls per Month Based on your market, offer, and conversion performance.
Optional Meeting Booking +$300/month or +$800/quarter
Get Started
Booked-call estimates assume a 0.5%–1.0% positive reply rate and approximately 40% of positive replies becoming booked calls. Results vary by market, offer, targeting, and follow-up.

One-time setup includes sending domains, mailboxes, technical configuration, authentication, and initial warm-up.

Our Process: From Setup to Results

We build and warm the sending infrastructure. You choose how much of the prospecting and campaign work you want PRSTO to handle.

Weeks 1–2

Foundation

We build the sending infrastructure and prepare your email system.

  • Purchase and configure sending domains
  • Create and configure mailboxes
  • Warm up domains and mailboxes
  • Set up the PRSTO Email Platform
  • Provide prospect data/search credits based on your plan
Weeks 3–4

Launch

Once warm-up is complete, your sending infrastructure is ready for outreach.

  • Email Platform customers build and launch their own campaigns
  • Co-Managed plans include audience building and campaign setup
  • Customized Email 1 and Email 2 on Co-Managed plans
  • Customized messaging is AI-created and human-reviewed
  • We monitor sending health and deliverability
Ongoing Service
Choose how much of the email outreach you want PRSTO to handle.

From platform and sending infrastructure to customized campaigns at higher monthly volume.

Email Platform

We provide the system, sending infrastructure and data.
You build and run the campaigns.

  • PRSTO Email Platform access
  • Domains, mailboxes and warm-up included
  • Email sending included
  • Data/search credits for up to 2,500 prospects per month
  • Designed for a three-step email sequence
  • You search for and select your prospects
  • You build the campaign and write the emails
  • You manage replies and book meetings

Co-Managed Email

We build and manage the campaign.
You manage the conversations.

  • Everything in Email Platform
  • Up to 3,500 prospects per month
  • We build your targeted prospect audience
  • Customized Email 1 and Email 2
  • AI-created and human-reviewed messaging
  • We build, launch and manage the campaign
  • Ongoing campaign optimization
  • You manage replies and book meetings
  • Meeting booking available as an add-on

Co-Managed Email Plus

Everything in Co-Managed Email.
More prospect volume.

  • Everything in Co-Managed Email
  • Up to 7,500 prospects per month
  • Customized Email 1 and Email 2
  • AI-created and human-reviewed messaging
  • Campaign management and optimization
  • You manage replies and book meetings
  • Meeting booking available as an add-on
Always Included: We continuously monitor the health of your sending domains and email accounts to help protect deliverability.

This site is not part of LinkedIn and is not endorsed by LinkedIn. LinkedIn is a registered trademark of LinkedIn Corporation.
© Copyright 2026 PRSTO LeadGen. Peachtree Corners, Georgia. All Rights Reserved.